Updated: October 29, 2025
This Privacy Notice ("Notice") describes how and why we ("Luna Direct Primary Care, P.C.," "we," "us," or "our") collect, use, and protect your personal information when you use our services ("Services"), including:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@lunahealthdpc.com .
This summary provides key points from our Privacy Notice. You can find more details about any of these topics by reading the full sections below.
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
Sensitive Information: When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice .
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services.
If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.
If you become aware of any data we may have collected from children under age 18, please contact us at info@lunahealthdpc.com .
In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us using the contact details provided in the section “How Can You Contact Us About This Notice?” below.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove or reject cookies, this could affect certain features or services of our website. For further information, please see our Cookie Notice .
If you have questions or comments about your privacy rights, you may email us at info@lunahealthdpc.com .
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
We have collected the following categories of personal information in the past twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details (real name, alias, address, phone number, unique identifier, IP address, email, account name) | YES |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment history, financial information | YES |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status | YES |
| D. Commercial information | Transaction or payment information | NO |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other network activity | Browsing history, search history, online behavior | NO |
| G. Geolocation data | Device location | YES |
| H. Audio, electronic, or similar information | Images and audio or call recordings | NO |
| I. Professional or employment-related information | Business contact details, job title, work history, qualifications | YES |
| J. Education information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Profiles about preferences or characteristics | NO |
| L. Sensitive personal information | Contents of email or text messages and health data | YES |
We only collect sensitive personal information as permitted by law or with your consent. Sensitive personal information may be used or disclosed to a service provider or contractor for additional specified purposes. You may have the right to limit its use or disclosure. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.
We may also collect other personal information outside of these categories through interactions such as support requests, surveys, or contests. We retain information as long as necessary to provide our Services or for business and legal compliance purposes.
Depending on your state of residence, you may also have additional rights such as access to lists of third parties with whom your data was shared or the right to limit sensitive data use.
To exercise these rights, you can submit a data subject access request by emailing us at info@lunahealthdpc.com , calling (781) 842-3961, or visiting lunahealthdpc.com/contact .
You may designate an authorized agent to make a request on your behalf. We may require verification of your identity and the agent’s authority before processing the request.
If we decline to act on a request, you may appeal our decision by emailing info@lunahealthdpc.com . If your appeal is denied, you may file a complaint with your state attorney general.
California Civil Code Section 1798.83 (“Shine the Light”) permits California residents to request information once per year regarding personal information disclosed for direct marketing purposes. To make such a request, please contact us using the details in “How Can You Contact Us About This Notice?” .
This notice describes how medical information about you may be used and disclosed and how you can access this information. Please review it carefully.
Luna Direct Primary Care, P.C. is committed to protecting your health information. We are required by law to maintain the privacy of your Protected Health Information (PHI) and to provide this notice explaining our legal duties and privacy practices. This notice is effective as of January 1, 2011, and applies to all PHI we maintain, whether in paper, electronic, or other formats.
Luna Direct Primary Care, P.C. uses your PHI for purposes related to treatment, payment, and healthcare operations:
All staff with access to PHI are required to sign a confidentiality agreement and receive training on our privacy practices. Access to PHI is limited to only the minimum necessary to perform their duties. Files are stored securely, and computer systems require staff-only passwords and screen protections.
All patient PHI is stored securely during and outside of business hours. Confidential information is never discussed in public areas, and any visible screens displaying PHI are shielded from unauthorized view. Staff members may only access the PHI needed for their specific roles. Only authorized personnel may access patient records.
A copy of our Notice of Privacy Practices is available at any Luna Direct Primary Care, P.C. office and may also be requested or reviewed on our website. We reserve the right to amend this notice. Changes will be posted in our office and online with a revised effective date.
We may contact you directly or through a business associate to remind you of appointments or to share treatment options, health benefits, or services that may be of interest. Contact may occur via phone, voicemail, email, postcard, or letter unless you instruct us otherwise.
We may work with contractors or vendors who require access to PHI in order to perform services on our behalf. These business associates are required by contract to safeguard your information. If we identify a pattern of noncompliance, we will take corrective action, including possible termination of the agreement.
If you believe your privacy rights have been violated, you may file a complaint with our Privacy Officer at Luna Direct Primary Care, P.C., or with the U.S. Department of Health and Human Services, Office for Civil Rights. You will not face retaliation for filing a complaint.
In certain limited cases, your PHI may be disclosed without your written consent as required by law, including:
We will disclose only the minimum necessary information and comply with the most stringent applicable federal or state laws governing PHI.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.
We encourage you to review this Privacy Notice frequently to stay informed of how we are protecting your information.
If you have questions or comments about this Notice or our data practices, please contact our Data Protection Officer with the contact information below or using the form at the bottom of the page.
Luna Direct Primary Care, P.C.
Data Protection Officer
30 Man Mar Dr, Suite 8
Plainville, MA 02762
info@lunahealthdpc.com
Based on applicable law, you may have the right to request access to, correction of, or deletion of your personal information. To make such a request, please email info@lunahealthdpc.com . We will consider and respond to each request in accordance with applicable data protection laws.
Let us know if you have any questions!